Your hotel and resort guests expect an immaculate vacation experience. First impressions matter. Research shows that one-tenth of a second is all it takes for a guest to form an initial impression. This means that every detail matters when aspiring to create a perfect guest experience.
In the cut throat hospitality industry, hoteliers must deliver attention to detail to successfully keep clients coming back month after month and year after year. Outfitting employees from high level management to valets to housekeeping in a way that represents your brand image is imperative.
In addition to being professional and crisp looking, hotel and resort employee garments must be functional. They must withstand long hours of guest service and remain pressed and clean. Hotel staff also require a range of garments from rain wear to warm outerwear and breathable polo style shirts. Catering to the uniform needs of your hotel staff benefits both employees and the brand.
Justifying the expense of premium hotel and resort uniforms can be tricky, so here is a compelling list of the reasons why your employee uniforms matter to your hotel guests and are not only a priority, but also worth every dime spent.
When hotel staff members feel confident, they are more likely to convey that confidence to guests. High quality uniforms made from premium fabrics that are well fitting, crisp and flattering put a little bounce in the steps of employees that is noticed by guests, if only on a subconscious level.
When everyone from valet to concierge, to waitstaff, and even housekeeping and grounds crew workers are dressed in a sharp unified style, guests receive a positive impression and a subliminal high-quality standard is set in their minds. Guests perceive a high standard of performance from a team that appears professional.
When employers provide perfectly fitting, high quality uniform work wear, the standard of dress is established. Supervisors are relieved of having to enforce dress codes and make judgments about whether an article of clothing fits appropriately or is within the established dress code. The rule becomes simple- If the work wear is not the provided, branded garment, it is not permitted.
Guests notice when employees are tugging at their uniform or fidgeting in discomfort. Appropriate, well designed premium garments eliminate distractions that come with inappropriate or ill fitting uniforms and maintain the continuity of the top notch guest experience.
Guests and management alike appreciate the ability to easily recognize a member of the hotel staff and identify their role based on their branded uniform. Customizing work garments is an effective way to create team identification which leads to a unified hospitality team.
When hotel and resort guests can easily identify an employee by their uniform, customer service is improved. Guests never wander around with unanswered questions because they can easily and confidently identify an hotel employee who is eager to help.
Commanding top dollar from your guests requires you and your team to represent your high-end brand with high end uniforms. APIUM is not cheap. It doesn’t look cheap and it isn’t cheap to design or manufacture. The team at APIUM understands first hand that when hotel and resort staff dress in premium garments, they exude quality and superiority. Our hotel clients regularly report how the increase in price to purchase premium, custom designed uniforms immediately pays for itself in guest satisfaction and employee morale and retention.
As a brand, APIUM understands that when employees feel better about their appearance, they perform at a higher standard of excellence. Hotels and resorts such as IHG and Disney collaborate with designers to deliver strong first impressions with uniforms. There is a growing trend throughout the industry for uniforms to reflect a more modern, culturally relevant style and design. Hospitality brands that wish to compete with large brands are required to balance style and comfort in their uniforms to create an overall positive guest experience.
The APIUM team never recommends that hospitality staff maintain a multi-million dollar hotel or resort while wearing a $10 uniform. We are here to help with that.