There is a big misconception that construction workers are invisible and that everyone expects them to be gritty and grimy. That is far from the truth. Your construction crew represents your brand and is the face of your quality work on a daily basis.
Whether your investors, clients, or inspectors stop by the job site, a well-dressed crew lets them know that your operation is high quality from top to bottom. When the laborer responsible for sweeping up and keeping the site neat is dressed in the same quality garments as the project manager, it shows that your brand values every employee and their contribution to the bigger picture.
In additional to looking professional, construction crew workwear garments must be functional and safe. They must withstand harsh weather and hard outdoor work. Construction crews also require a range of garments from rainwear to warm outerwear and breathable shirts. Catering to the uniform needs of your crew benefits both employees and the brand.
Justifying the expense of high quality, year-round construction crew uniforms can get tricky, so here is a compelling list of our top reasons why providing high quality workwear is not only a priority, but also worth every dime spent.
With the help of APIUM, your construction crew will be on the receiving end of the admiring whistles.
Construction crews labor outdoors in harsh conditions. Your crew endures blazing sun, gusting winds, pouring rains, and frigid cold. Protecting your crew from the hazards of harsh conditions not only reduces liability, but it is your responsibility as a responsible employer. Construction crew members are also exposed to UV rays, chemicals, insects, and other pests and must have the appropriate, high quality workwear to keep them safe and healthy. Safety inspectors will be pleased to see that high quality gear that meets safety standards are being provided to your construction crew.
Attracting and retaining top notch employees is a challenge for every construction company and developer. Every benefit, no matter how small it may appear, improves your employment offering. Presenting new employees with a uniform package that is versatile for changing weather conditions, comfortable, and high quality communicates your commitment to your employees. Employees will not have to put wear and tear on their personal clothing. Word of eye catching, high quality uniform garments may also entice new employees to apply.
When employers provide uniform workwear, the standard of dress is established. Project Managers are relieved of having to enforce dress codes and make judgements about whether an article of clothing is within the established dress code and whether it meets strict safety standards. The rule becomes simple- If the workwear is not the provided, branded garment, it is not permitted.
When everyone from your construction crew is dressed in a sharp unified style, it sets the standard for your brand and the level of quality and professionalism you deliver with every project. We have all seen the tattered construction workers laboring begrudgingly in oversized, dirty clothing. Investors and developers will quickly recognize your company as one of high standards and quality once they see how sharp your crew looks in comparison.
Lead Project Managers and safety inspectors alike appreciate the ability to easily recognize a member of a construction crew by glancing at the branded uniform. Customizing work garments is an effective way to create team identification which leads to a unified team. Your crew is on the job site with numerous other subcontractors and you want your staff to look the best.
Shirts, vortex jackets, sweatshirts, and hats with your construction company’s name and logo become walking advertisements for your brand both during business hours and beyond. Uniforms can even be added as a line item to marketing budgets.
Construction workers get a bad name for themselves. When you treat your construction crew as a team of professionals, they will rise to the occasion. Your crew, like other teams of employees, reflects the standards of their leadership. When you present your crew with uniforms that reflect the high quality of your leadership, crew performance will repay with their gratitude and respect.
Commanding top dollar from your projects requires you and your team to represent your high-end brand with high end workwear. APIUM is not cheap. It doesn’t look cheap and it isn’t cheap to design or manufacture. The team at APIUM understands first hand that when a construction crew dresses in premium garments, they exude quality and superiority. Our construction clients regularly explain how the increase in price to purchase premium workwear immediately pays for itself in perception and employee morale and retention.
The APIUM team never recommends that construction crews build a multi-million dollar project while wearing a $10 work shirt. We are here to help with that.